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Brand Manager - Retail

About us....

good just got exciting! Using technology to create the world’s No.1 healthier snack brand, graze continues to grow and offer new ways for our consumers to snack, from subscription, to retail and our online shop. We combine a love of food with a pioneering use of technology and product innovation to create delicious snacks with healthy benefits. We’ve come a long way since we shipped our first nibble box becoming one of the fastest growing companies in the UK with our entry into the US market viewed the most successful launch in history for a UK brand.

The role...Brand Manager -Retail
 
You will be part of the group brand team and lead the proposition development, launch execution and activation for new products and packaging innovation for UK  and US to drive graze sales in retail channels. 
 
What you’ll be responsible for...

  • As the brand Manager, you'll own proposition development for new products and packaging innovation for UK and US retail, from concept to product development
  • Own project management and launch execution for NPD projects, collaborating with the Group Product Development, Design and local retail teams to create packaging, launch assets and project plans in line with retailer timelines.
  • To build and maintain current knowledge and insight into trends, competitors and consumer needs to inform our retail innovation plans 
  • Manage the graze retail portfolio by tracking performance of existing and new products and recommending renovation and optimisation where needed to drive rate of sale and ensure an optimal range architecture
  • Launch activation to drive trial of NPD in retail channels


What we are looking for in you...

  • You'll need to display solid brand development & marketing experience, ideally combining a top-tier food FMCG background with experience in launching and growing smaller start-up brands in the UK. We want you to influence, be passionate, enthusiastic, independent and curious! Be consumer focused with a keen eye for emerging trends. 

The competencies we are looking for...

  • Likely you'll have 3-5 years in a similar brand role within a packaged consumer goods company, ideally having launched smaller brands in an entrepreneurial way.
  • A track record of developing and activating new product and pack innovation for retail channel
  • Ability to recommend insights approaches and interpret qualitative and quantitative data in addition to a great feel for trends 
  • Excellent project management skills with an eye for detail and high standards of execution
  • Experience in working with creative agencies and translating new launch concepts into high quality briefs
  • Act independently, take initiative on new projects and work without close supervision.
  • Natural collaborator, working well with different teams, clear communication and strong influencing skills including across locations / geographies to get stuff done
  • Proactive, passionate about food and health, high energy and resilient, with a natural curiosity

 
What we will expect in first 6 months...

  • Deliver product propositions, packaging and innovation in collaboration with other functions
  • Evaluate performance of current range and build a longer-term vision, range architecture and innovation pipeline specific for UK & US retail
  • Build consumer, shopper, competitor and market insight and feed trends into the organisation to drive innovation and brand strategy
  • Deliver brand activation plans to drive awareness, trial and re-purchase of graze in retail
  • Build excellent relationships with local retail sales team and group brand, product development and design teams 

 

What’s in it for you?

  • graze is a young company, moving into new commercial areas including Retail, Online and new geographies, so you’ll be joining a progressive and expanding company which offers learning and opportunity for you to grow. 
  • The opportunity to truly shape the brand’s retail proposition, portfolio and longer term plans
  • There’s some seriously smart, agile, informed, helpful, modest, funny and dedicated people in the business! 
  • You’d be part of a culture that revolves around us doing a great job by being helpful, open, inclusive, pioneering, commercially aware, persistent and honest.  
  • We encourage active learning with access for all employees to our studio sessions, job specific learning and networking opportunities.
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